About the campaign

Amplify Hope is a transformative initiative focused on expanding Native Radio onto DAB, ensuring communities have greater access to inclusive, diverse, and empowering broadcasting. Through storytelling, music, training, and local engagement, we aim to amplify voices, support talent, and connect communities across Wales and beyond. This campaign is built on creativity, opportunity, and representation, helping people feel heard, valued, and inspired for a better future.

Campaign challenges

Access to community-led media remains limited, with many voices still underrepresented in mainstream broadcasting. The biggest challenge is securing the funding, infrastructure, and technical capacity needed to launch and sustain DAB transmission. Alongside this, we must grow awareness, build partnerships, and ensure consistent content production while managing operational costs and training new talent. Despite these barriers, our team continues to work relentlessly to make community radio more accessible, sustainable, and impactful for all.

Key Initiatives

Our key initiatives represent the heart of this campaign, showcasing the most powerful actions that drive real, lasting change in how communities connect, create, and communicate. Each effort is designed to expand reach while building skills, opportunity, and inclusion across every stage of growth.

DAB Expansion:

Launching Native Radio CIC onto DAB to increase reach, improve accessibility, and bring community voices to a wider audience.

Native One App Growth:

Strengthening our digital platform to complement DAB, offering live streaming, on-demand shows, and community interaction.

Talent Development & Training:

Providing workshops, mentoring, and hands-on experience for young people and emerging creatives in radio, production, and media.

Community Engagement & Content Creation:

Working with local groups, schools, and organisations to co-create content that reflects real stories, culture, and lived experiences.

Sustainable Media Future:

Building partnerships, sponsorships, and funding streams to ensure long-term sustainability and continued community impact.

Join us in making a real difference

Your support can help bring Native Radio CIC to DAB, expand opportunities for local talent, and ensure every community has a voice. Every contribution helps us grow our reach, improve our technology, and deliver meaningful content that inspires, educates, and connects.

You can volunteer your time and skills to support production, presenting, and community outreach. Share our mission to help raise awareness and grow our audience. Partner with us to deliver long-term media, cultural, and educational impact.

Together, we can build a stronger platform for community voices and create lasting change through the power of radio.

‍